Griffin Ford Fort Atkinson

2022 DealerRater Consumer Satisfaction Award Winner

Griffin Ford Fort Atkinson Wins DealerRater Consumer Satisfaction Award

2022 Award Achieved for Providing An Outstanding Customer Experience


Griffin Ford Fort Atkinson Consistently Exceeds Customer Expectations

Griffin Ford Fort Atkinson was awarded the 2022 Consumer Satisfaction Award by DealerRater, a leading review and reputation management platform. Consumer Satisfaction Awards recognize only the top 10% of auto dealerships—those delivering top-tier reviews from car shoppers.

DealerRater.com says of the award: “This is a strong testament to the ability of the dealership team to adapt quickly to new shopping expectations over the last year”. With outstanding service, Griffin Ford Fort Atkinson stood out among its peers. During challenging times, it delivered above & beyond car shopper’s expectations.


Award Criteria

For dealers who meet the below criteria, a PowerScore is calculated based strictly on performance.

  • Receive a minimum of 25 reviews on DealerRater for the previous calendar year
  • Receive a minimum of 1 positive review in each calendar quarter of the previous calendar year
  • Get an average rating greater than 4.0 (out of a maximum of 5.0) for reviews received during the previous calendar year
  • Must not have been blacklisted during the previous calendar year

A Critical Component of Success: Dealers who Engage with Customers!

Car shoppers conducted the bulk of their research and vehicle purchases online last year. And, award-winning dealers, like Griffin Ford Fort Atkinson, who responded quickly to customer inquiries & reviews won the day. Going above and beyond was the default setting that ensured customers had all their questions answered to satisfaction.

Additionally, Griffin Ford Fort Atkinson’s staff have their own Employee Profile Page. This allows car shoppers to connect directly with the individual sales and service people at a dealership.


How is a Dealer’s DealerRater Powerscore Determined

A dealership’s PowerScore is based on its average review star rating, and the number of reviews. This score is then weighted against DealerRater site averages. The winning dealership must score highly on both review volume and average rating. Simply having the most reviews, or conversely having the highest average rating on a small number of reviews is not enough. Congratulations, Griffin Ford Fort Atkinson!




2022 DealerRater Consumer Satisfaction Award Winner