Starting with the launch of the all new 2019 Ford Ranger, Ford will give adventure enthusiasts the option to accessorize their truck with quality Yakima accessories from our local Ford dealership. With a variety of Ford accessories to choose from, customers are sure to find something to make their truck even more capable without having to modify it. To add to this already incredibly convenient option, Ford customers can add the cost to their financing and have the piece of mind that comes with a 3 year 36,000 mile warranty.
“We know our customers see their vehicles as extensions of themselves,” said Eric Cin, global director, Vehicle Personalization. “With the addition of Yakima accessories, Ford aims to enhance the experiences of adventure-driven customers by delivering innovative solutions such as truck bed racks that preserve cargo space by lifting kayaks, bikes and skis off the floor of the bed. It’s about making each adventure better.”
- BedRock Heavy Duty (HD) truck bed rack
- BaseLine tower and JetStream crossbar cab rack
- LongArm bed extender with pad
- GateKeeper tailgate pad (Large; for up to six bikes)
Kayak and bike racks, bed extenders, and truck bed tents are some of the first options to be available for the 2019 Ford Ranger and, eventually, other Ford models like the Ford Explorer and Ford F-150. However, more Yakima products will added as Ford accessory options over time, offering customers even greater access to products that will give their vehicle even more utility.
Consumers are expected to spend more than $45 billion on vehicle personalization parts in 2018, 50% of which will be purchased through aftermarket suppliers. With this in mind Ford is hoping to add convenience for their customers while boosting dealer business. “Offering Yakima products through our Ford dealerships is a win-win,” Cin said. “It provides customers access to quality adventure accessories and gives them another reason to return to dealerships.”
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