The Ford Motor Company is one of the oldest and most well-known automotive brands in the United States and around the world—and it’s not hard to see why. When you come down to Griffin Ford Fort Atkinson, you’ll be able to explore all that the Ford Motor Company legacy has to offer.
Ford Motor Company History at a Glance
The history of the Ford Motor Company can be traced back well over 100 years, when founder Henry Ford first established it in 1903. He had been tinkering with new quadricycles and self-propelled vehicles for nearly ten years prior to the company’s development, and by 1908, the iconic Ford Model T was hitting the market.
One of the core reasons for Ford’s early success was the revolution of the assembly line, which allowed the Model T to be produced effectively, quickly, and inexpensively. The Model T put vehicles in the hands of the middle class and became an affordable and mass-produced car in a way nothing had before. Ford also ensure that his employees both made enough to afford the vehicle and had time off to enjoy its use, which reduced turnover and created company loyalty.
The Ford Model T isn’t the only famous vehicle to come out of the Ford brand. In the 1960s, the Ford Mustang moved America into the era of muscle cars and created a market for two-car households.
Ford Legacy Today
The strength and creativity of Ford engineering can be seen in the vehicles here at Griffin Ford Fort Atkinson, like the reimagined Ford Bronco, the Ford F-150 Lightning, and the Mustang Mach-E. Visit our dealership to find your favorite new Ford and continue the Ford Motor Company legacy today.
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